Be sure to optimize for voice...voice search is all about the long tail search queries…it is the year of voice. Of course all these things are very true. Have you stopped to really think about voice search, and started to wonder; what is the point? Is this relevant for my business right now? Isn't this going to pull traffic away from my website? Let’s use a healthcare marketi ...
Facebook is Trying to Clean Up Its Act - What You Need to Know
Facebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily rely on third-party data, these changes are not surprising. In fact, they can help increase transparency online.
Three Categories for Your 'Year of Voice' Roadmap
The Year of Voice. If the decade-long ‘Year of Mobile’ was any indication, we’ll be hearing this statement for quite some time. It’s unquestionable, though, as marketing professionals and business people, we need to make our Voice roadmap a priority. From interns to the C-suite, understanding the broad categories will help advertisers organize how we want to think about Voice trends and implications.
How to Survive Google’s Converted Clicks Extinction
The time has come. Google first announced in September 2016 that it would be removing converted clicks as an option for conversion bid metrics. Now, in March 2017, Google will be removing the “converted click” metric and all related data from AdWords. This will leave the “conversion” column as the main metric to measure acquisition.
Personalizing Your PPC with Voice Search and ‘Near Me’
Learn how to personalize your PPC campaigns by adapting to the way people search today. By optimizing ad groups and keywords for long-tail voice queries and “near me” phrases, you can better reach your audience with the right message at the right time.
How To Opt Out of Automatic Call Extensions And Reasons Why You Might Want To
Originally slated for February 6th, Google has officially launched ‘Automatic Call Extensions’ as of February 21st, 2017. If your site has a “prominently featured phone number” and you have not opted out, Google will automatically add this number to your mobile search ads as a call extension. Evaluate your media objectives and decide how to opt out of automatic call extensions and learn reasons why you would want to.
New Year New Paid Media Business Goals
3 Resolutions You Should Actually Keep
Each new year we promise ourselves goals that let’s face it we never keep. Life takes over and some of us fall back into our old ways, I know I already have and we are only one month down! According to think with Google, 40% of Americans make New Year’s Resolutions but only 8% of the country actually achieves them! When it comes to sticking to your paid media goals however, this should be non-negotiable. Here are three simple resolutions you can implement into your paid media that will go a long way.
Responsive Ads: Adapting to the Ad Universe
The world has gone through drastic change over the past billion years. Our planet has endured varying climates, from scorching heat to frigid temperatures, making it virtually uninhabitable. However, somehow we’ve managed to survive. Why? Because we’ve learned to adapt.
Adaptation is the key to survival, so what makes online advertising any different? As times change, consumer habits and preferences evolve. For example, with the uprising of the digital world, time spent online is much higher than in the past. New technologies continue to be developed and consumers are utilizing a variety of devices - tablets, smartphones, laptops - to conduct research, watch movies, play video games, shop, etc.
Media Transparency Roundup
This week’s Business Insider “Ad agencies are paying out secret settlements so they don’t have to show their clients all their contracts” update reminds us that paid media transparency practices are still heavily under the microscope.
At this year’s Bolo Conference, Tailwind addressed this huge disconnect between agencies and advertisers. See the talk here to better understand the top 8 things advertisers and brands should expect from their agencies.
Reach out to us if you have questions or want to learn more, as we’re just talking about the tip of the iceberg here.
Pre vs. Post Click Metrics in Paid Search
I’ve been asked, by interns and clients alike, “how do you know what metrics roll up to what, and how do you always know what metrics cause what?”
Well, I can safely say, I’m not giving away any trade secrets and that there is a method to the madness. The easiest way I know of breaking down the essential metrics is by dissecting the all-important action of a ‘click’. Now, you might think, clicks are in no way momentous, they are commonplace and trivial in the world of the internet.