The California Consumer Privacy Act of 2018 (CCPA) was passed in June by the California state legislature. Effective January 1, 2020, it outlines new protections for California residents regarding the collection and sale of personal information. As the first law of its kind to enact such strict regulations on the sale of consumer data within the U.S., especially by a large state like California, it sets the pace for what may become the future of data driven marketing–and that’s exciting.

Location tracking data is getting creepy, and marketers can’t brush it off.

For marketers, understanding consumer behavior can be incredibly frustrating. How can we prove the impact of online advertising when an entire world exists outside of our computer screens? Transactions don’t just take place via online shopping carts - real-world conversions represent a large, and very difficult to attribute, a segment of conversions. It’s easy to feel like the impact of digital marketing isn’t being recognized when the data never seems to stretch far enough.

Don’t be limited by Google Analytics’ default tracking implementation. Gain deeper insight with 4 easy ways to leverage the powerful Custom Dimensions feature within Google Analytics and start segmenting your data based on your unique business needs.

With Google’s recent removal of Automatic Alerts from Google Analytics, we have put together some useful ways to get the most out of the remaining custom alert capabilities within Google Analytics.

Get the most out of your Google Analytics site tracking. Here are 4 ways to leverage the Multi-Channel Funnels Reports to gain insight into how your paid media channels, Social Media Posts, and Landing pages work together to drive converters to your site.