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LinkedIn is finally up to speed in offering more sophisticated ad delivery methods on their social platform. This upgrade is taking shape in the form of three new features: Lookalike Audiences, Interest Targeting, and Audience Templates. So what does this mean for digital marketers?  Easier targeting? (Yes, please.) Similar to Facebook and Instagram, LinkedIn now allows market ...

Facebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily rely on third-party data, these changes are not surprising. In fact, they can help increase transparency online.