How advertisers are using console video games to reach a younger audience.
Reach Younger Audiences with Influencer Marketing on TikTok
Learn about the fastest-growing social media platform and how to advertise effectively with it.
How To Advertise In The Current E-Commerce Industry
Here we identify the top rising and falling e-commerce markets currently and how to market them digitally depending on if your business market is falling or rising.
How Youtube Plans to Compete with TikTok
Here's what Youtube is developing to compete with Tiktok, and why it matters.
Facebook Reverses Push to Make Campaign Budget Optimization Mandatory
Campaign budget optimization will remain optional on Facebook Ads.
Leveraging and Learning LinkedIn’s New Conversation Ads
Learn more about LinkedIn’s new conversation ads offerings and how you can best use them!
Reaching Business Goals Through Social Media Objectives
Achieving your business goals efficiently by selecting the best social media campaign objectives.
Advertising Image Sizing Cheat Sheet For Marketers 2020
A complete image and video sizing guide for all major ad publishers, including Facebook, Instagram and Google.
LinkedIn Introduces Custom Ad Delivery Methods
LinkedIn is finally up to speed in offering more sophisticated ad delivery methods on their social platform. This upgrade is taking shape in the form of three new features: Lookalike Audiences, Interest Targeting, and Audience Templates. So what does this mean for digital marketers? Easier targeting? (Yes, please.) Similar to Facebook and Instagram, LinkedIn now allows market ...
Facebook is Trying to Clean Up Its Act - What You Need to Know
Facebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily rely on third-party data, these changes are not surprising. In fact, they can help increase transparency online.