Insights, recommendations, and news from Tailwind on all things Voice, especially Voice Search!

Last year, we focused on how and why people were using voice technologies. Voice search became a core competency for us, and we also dialed in on specific Voice products and skills. Just as much as podcasts and long form audio were becoming a thing, news outlets like NPR or the BBC gained traction for their utilization of briefings on the smart home speakers.   Thus, The Digi ...

The following is a transcription of the Tailwind Flash Briefing published March 3, 2019. To listen activate through the Amazon Alexa Skill store. Or listen directly here: Tailwind Digital Minute Flash Briefing for March 3, 2019 Hey everyone, I'm Ryan, Director of Search at Tailwind in Tempe, AZ and this your digital minute for the week of March 3, 2019. Amazon Dash Button ...

Be sure to optimize for voice...voice search is all about the long tail search queries…it is the year of voice. Of course all these things are very true. Have you stopped to really think about voice search, and started to wonder; what is the point? Is this relevant for my business right now? Isn't this going to pull traffic away from my website? Let’s use a healthcare marketi ...

The Year of Voice. If the decade-long ‘Year of Mobile’ was any indication, we’ll be hearing this statement for quite some time. It’s unquestionable, though, as marketing professionals and business people, we need to make our Voice roadmap a priority. From interns to the C-suite, understanding the broad categories will help advertisers organize how we want to think about Voice trends and implications.