From TechCrunch to AdWeek, and everywhere in between, Facebook made noise with its June in-store measurement announcements. Overshadowed by Pokemon Go just a few weeks later, we have not forgotten.   While ROI studies and conversion lift tools have provided Facebook advertisers (lagging) insights into correlating offline behavior, Facebook has now made real-time offline sale a ...

On June 7, 2016, The Association of National Advertisers (ANA) released the results of a study conducted by K2 Intelligence that found “pervasive” non-transparent business practices between agencies and the advertisers they represent in the U.S. market. The study, An Independent Study of Media Transparency in the U.S. Advertising Industry, found evidence of “a fundamental disco ...