LinkedIn is finally up to speed in offering more sophisticated ad delivery methods on their social platform. This upgrade is taking shape in the form of three new features: Lookalike Audiences, Interest Targeting, and Audience Templates. So what does this mean for digital marketers?  Easier targeting? (Yes, please.) Similar to Facebook and Instagram, LinkedIn now allows market ...

The following is a transcription of the Tailwind Flash Briefing published March 24, 2019. To listen activate through the Amazon Alexa Skill store. Or listen directly here: Tailwind Digital Minute Flash Briefing for March 24, 2019 From Tailwind in Tempe, Arizona, it's the week of March 24th 2019 and this is your Digital Minute. I'm Ryan Gudmundson. Google Announces Their N ...

The following is a transcription of the Tailwind Flash Briefing published March 17, 2019. To listen activate through the Amazon Alexa Skill store. Or listen directly here: Tailwind Digital Minute Flash Briefing for March 17, 2019 From Tailwind in Tempe, Arizona, I'm Ryan Gudmundson, and this is your Digital Minute for the week of March 17, 2019. Agencies and the Adoption ...

The following is a transcription of the Tailwind Flash Briefing published March 3, 2019. To listen activate through the Amazon Alexa Skill store. Or listen directly here: Tailwind Digital Minute Flash Briefing for March 3, 2019 Hey everyone, I'm Ryan, Director of Search at Tailwind in Tempe, AZ and this your digital minute for the week of March 3, 2019. Amazon Dash Button ...

So you’re changing your name without a website transition--what now? Taking on a new brand is a little like assuming a new identity. Except in this case, you want to be found--so you’ve got to give people searching for you a few hints along the way. Changing a brand name without a heavy transition on the web comes with some risks. Without making substantial changes to site con ...

The California Consumer Privacy Act of 2018 (CCPA) was passed in June by the California state legislature. Effective January 1, 2020, it outlines new protections for California residents regarding the collection and sale of personal information. As the first law of its kind to enact such strict regulations on the sale of consumer data within the U.S., especially by a large state like California, it sets the pace for what may become the future of data driven marketing–and that’s exciting.

  This year’s Google Marketing Live event set the buzzword world of marketing on fire this year. After all, Google Adwords is dead. Cue Google Ads, perhaps the only time Google has ever taken a page out of Bing. This year we learned every good Google presentation is built upon three core concepts, starting with Google’s primary principles; Valuable, Transparent and Trustwort ...

Be sure to optimize for voice...voice search is all about the long tail search queries…it is the year of voice. Of course all these things are very true. Have you stopped to really think about voice search, and started to wonder; what is the point? Is this relevant for my business right now? Isn't this going to pull traffic away from my website? Let’s use a healthcare marketi ...

Facebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily rely on third-party data, these changes are not surprising. In fact, they can help increase transparency online.

The EU’s General Data Protection Regulation (GDPR) is going to take effect in May. It shows a crackdown on data privacy and security and will lead to changes in data tracking for any business that operates in Europe. The changes lead to more consumer control over their data, and being caught unaware can lead to significant fines.