What’s the deal?
Over the past couple of weeks, Google has been facing some major heat for allowing its ads to appear alongside sensitive and offensive videos on YouTube. Although the internet giant has apologized for its mistake, several high-profile firms such as Marks & Spencer and HSBC have already begun pulling advertising for British markets from Google sites. Even the British government has suspended its advertising on YouTube. As part of our campaign management process, we routinely review placement reports for the display campaigns we run. In doing so, we recently noticed our ads were appearing on politically-charged editorial websites that one of our clients DID NOT want to be associated with.