Location tracking data is getting creepy, and marketers can’t brush it off.
For marketers, understanding consumer behavior can be incredibly frustrating. How can we prove the impact of online advertising when an entire world exists outside of our computer screens? Transactions don’t just take place via online shopping carts - real-world conversions represent a large, and very difficult to attribute, a segment of conversions. It’s easy to feel like the impact of digital marketing isn’t being recognized when the data never seems to stretch far enough.