This week’s Business Insider Ad agencies are paying out secret settlements so they don’t have to show their clients all their contracts update reminds us that paid media transparency practices are still heavily under the microscope.

 At this year’s Bolo Conference, Tailwind addressed this huge disconnect between agencies and advertisers. See the talk here to better understand the top 8 things advertisers and brands should expect from their agencies.

Reach out to us if you have questions or want to learn more, as we’re just talking about the tip of the iceberg here.

I’ve been asked, by interns and clients alike, “how do you know what metrics roll up to what, and how do you always know what metrics cause what?”

Well, I can safely say, I’m not giving away any trade secrets and that there is a method to the madness. The easiest way I know of breaking down the essential metrics is by dissecting the all-important action of a ‘click’. Now, you might think, clicks are in no way momentous, they are commonplace and trivial in the world of the internet.

As we reminisce on 2016, it is important to take note of the big changes that took place and kept us on our game as advertisers. These changes included the removal of the right-side ads on Google’s search engine result page, a new ad text ad format on Google, separate device targeting between tablets and mobile, and new local developments like Google Promoted Maps Places and the in-store metric. The new features were introduced by Google, and as usual Bing followed behind adding some of these features later in the year.