Did you hear that? Listen closely … That sound you hear is another brand dropping out of YouTube due to brand safety concerns.

What have you decided as a brand? If you are on the fence, we are here to give you our take. And if you’ve already left YouTube, here’s another perspective to consider.

Don’t be limited by Google Analytics’ default tracking implementation. Gain deeper insight with 4 easy ways to leverage the powerful Custom Dimensions feature within Google Analytics and start segmenting your data based on your unique business needs.