You’ve decided to take your business or client into the paid social media space, great decision! You’ve built a decent organic following and now you want to take the next step and put some budget behind social promotions. But where do you start? More importantly, which social media platform is best for reaching my audience?

Expanding your paid search reach to new, qualified audiences doesn’t have to be a challenge anymore. Google’s Similar Audiences for Search is now out of beta and takes the guesswork out of developing the perfect audience pool by targeting individuals that are similar to those in your remarketing lists. Gain deeper insights into Similar Audiences for Search and why you should be leveraging it.

Plain exposure of your ads isn't enough anymore. TV advertising is starting to fail, but over the top video advertising, like YouTube, can. Tailwind shows you their top three best practices for creating attention captivating ads. Be the advertising exception so your consumers do not just reach for the popcorn and tune out.