The following is a transcription of the Tailwind Flash Briefing published May 14, 2019. To listen activate through the Amazon Alexa Skill store.

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Tailwind Digital Minute Flash Briefing for May 14, 2019

From Tailwind in Tempe, Arizona, today is Tuesday May 14th and this is your Digital Minute. I'm Bri Larkin.

Google I/O 2019 Keynote

Last week, Google held their annual I/O event in Mountain View, CA. During the 3-day conference, developers and tech enthusiasts alike got the latest from the brightest minds at the tech giant while also partaking in various code labs and breakout sessions.

Among a slew of updates to their core applications like Maps, Google Lens, or Assistant, some of the updates more aligned to search have the team here at Tailwind pretty excited. We spoke with Tailwind's BI Analyst, Andrew Karlovsky to get some of the updates he's most excited about.

"They announced that they will be including Augmented Reality capabilities for certain objects within search results. So on a given search, let's say, the one they demoed was a shark, it will pop up a 3d model in real space, of that shark.

But what was most exciting to me was their announcement was that we'll be able to include our own 3d models and our own objects within this using a few lines of code which opens up a whole other world of opportunities as brands providing visual representations of things people may not be able to understand. If you're in health care and you're trying to explain a procedure, sometimes it's best to go with an infographic, sometimes you want to use a video, but now we can have an in space 3d representation that can help educate people. If you're an online clothing company you can help people demo or  visualize what this will actually look like in the real world. If you're selling furniture - so I think for eCommerce, it has the biggest impact, but it can also be used as a learning tool."

Beyond augmented reality and search, a variety of new products including the Pixel 3a, 3a XL, and Nest Home Hub, formerly known as the Google Home Hub, also made their mark at the event. Looking forward, we want to hear from you. Was the event a hit or a miss? How will you be leveraging today's Google applications and tech in your holistic brand and marketing strategy? Let us know over at FindYourTailwind.com/contact.

Google Jumping Into Podcast Indexing

Another pretty exciting detail emerging from the event has Tailwind's own Ryan Gudmundson excited for the future of podcasting. Here's his take.

"Among all of the things that were discussed at the IO summit last week, one thing that I'm really excited about is in the updates happening around podcasts, or around individual episodes becoming prevalent in search results pages.


If you look at how YouTube or how video has made its way into any number of SERPs today, it's pretty obvious how Google is able to scrape video or audio content in order to send users to specific time stamps to some of those specific media files. Podcasts probably shouldn't be any different. If we've addressed individual questions or insights our users are ultimately looking for within some of those podcasts, then we may now have the ability to show up for that vocal or audio based response.


For brands or users who want to drive authority or expertise or whatever, this will be key. I think the thing to understand first and foremost, making sure we're addressing those specific questions you know your users are ultimately asking.
"

While search indexing of podcasts is not new, the idea of answering specific queries and keywords using individualized episodes is. For brands actively engaging in the podcast medium, this now makes your content and your insights all the more powerful.

Chatbots and The Effects on Retail

Finally, Juniper Research estimates that retail sales from chatbot-based interactions could double every year to $112 billion by 2023 - up from $7.3 billion forecasted this year. With companies investing billions of dollars in the technology to make the bots more conversational - results are already showing stronger signs of users relying on and interacting directly with digital chat systems.

What does this mean to advertisers and marketers? The potential to find cost efficiencies is tempting. In the study, Juniper also forecasts retailers being able to cut costs by $439 billion by 2023 as well. For those brands who have not worked in implementing an AI based chat system, now may be the time to start understanding how your end-users could benefit. As mentioned in the last Digital Minute, with facebook focused in chatbots, and 300,000 developers working within Messenger, things could be moving quickly in the near future.

Well that about covers it for this weeks edition of the Digital Minute. To learn more about some of the topics we've covered today, join us over at FindYourTailwind.com/blog for a full transcription of the Digital Minute as well as links to further resources and information. Until next week, I'm Bri Larkin.

Be sure to check out last weeks edition of the Digital Minute.

 

About the author

Managing Director, Tailwind

With over ten years of experience in driving direct response and brand awareness, Leslie has worked with clients of all shapes and sizes. Her writing reflects her belief in a strong balance between technology and using human intelligence, all while not getting wrapped up in the latest and greatest industry lingo. Learn more about her on LinkedIn.

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