Updated: April 27, 2020

Alright, we’ve all been there...you finally crafted the perfect campaign, your team is on-board, and you are ready to officially start building out your masterpiece in Facebook Business Manager. But then, *cue dramatic music*, as you’re uploading the creative assets for your ads, you come face-to-face with every marketer’s worst nightmare--the infamous error message “This image is too small. Please upload an image that complies with the sizing guidelines”. 

Okay, maybe a bit dramatic, but, as a media analyst, I’ve run into this problem many times and it is super frustrating having to resize your creative assets. Constantly tracking down all the latest image regulations amongst various ad publishers is a pain to say the least.  

Wouldn’t it be great to know what the publisher's correct sizing was ahead of time, so you didn’t have to worry about it later? Yep, that was my terrible segue into telling you that I am here to help, fellow marketing friends.

At last! A cheat sheet with the image specs for all major ad publishers ALL IN ONE PLACE. Can I get a hallelujah? 

In the following sizing guide, there are image and video requirements for Facebook, Instagram, Twitter, Google and MSN (Bing) Display, and Pinterest.

Please feel free to download this cheat sheet for yourself, share it with a fellow marketing friend (or enemy), and distribute to your brand partners so they can supply you with correctly-sized images!

Advertising Image Sizing Cheat Sheet

Advertising Image Sizing Cheat Sheet For Marketers

I hope this cheat sheet serves as a useful tool and saves you many hours of resizing images. By the way, an awesome free tool to resize your photos in a pinch is Bulk Resize Photos. 

Need a little help figuring out what kind of images or videos you should be using in your ads? Check out Facebook’s free course “Tips for Visually Awesome Ads”

May your swords stay sharp and your creative sizing within Facebook guidelines! (Eragon reference) 


Want to chat about how our team can help you reach your business goals through paid media advertising? We’d love to get in touch! 


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