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Case Study: Tailwind Delivers 300% Lower CPI for Sophos

Challenge: Effectively managing up to 399 unique budgets across 8 different regions and 21 countries within each region to set KPIs.

Sophos tackles complex security problems with simple security solutions. They believe that simple security is better security. Tailwind partners with Sophos to run their global digital marketing campaigns and employ numerous campaigns to deliver on each region's objectives.


Results & Metrics

In order to address this challenge, Tailwind took the following approach:

  • Worked closely with client each quarter to determine campaign priorities for each region and country
  • Set daily pacing and optimizations to manage paid search, targeted display and paid social campaigns to individual budgets and CPI goal
  • Delivered detailed reporting on a region and country level to show performance for each campaign
Outcome: CPI trending down since Q3 2015
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Aggregate CPI Over Last Three Quarters

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Below Clients Expectations for CPI

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