Case Study: Tailwind Delivers 300% Lower CPI for Sophos
Sophos tackles complex security problems with simple security solutions. They believe that simple security is better security. Tailwind partners with Sophos to run their global digital marketing campaigns and employ numerous campaigns to deliver on each region's objectives.
Results & Metrics
In order to address this challenge, Tailwind took the following approach:
Aggregate CPI Over Last Three Quarters
Below Clients Expectations for CPI
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