The world has gone through drastic change over the past billion years. Our planet has endured varying climates, from scorching heat to frigid temperatures, making it virtually uninhabitable. However, somehow we’ve managed to survive. Why? Because we’ve learned to adapt.
Adaptation is the key to survival, so what makes online advertising any different? As times change, consumer habits and preferences evolve. For example, with the uprising of the digital world, time spent online is much higher than in the past. New technologies continue to be developed and consumers are utilizing a variety of devices - tablets, smartphones, laptops - to conduct research, watch movies, play video games, shop, etc.