Facebook is getting rid of their Partner Categories ad targeting over the next few months. While this will affect businesses that heavily rely on third-party data, these changes are not surprising. In fact, they can help increase transparency online.
GDPR - Brace Yourselves, Tracking Changes are Coming
The EU’s General Data Protection Regulation (GDPR) is going to take effect in May. It shows a crackdown on data privacy and security and will lead to changes in data tracking for any business that operates in Europe. The changes lead to more consumer control over their data, and being caught unaware can lead to significant fines.
Three Categories for Your 'Year of Voice' Roadmap
The Year of Voice. If the decade-long ‘Year of Mobile’ was any indication, we’ll be hearing this statement for quite some time. It’s unquestionable, though, as marketing professionals and business people, we need to make our Voice roadmap a priority. From interns to the C-suite, understanding the broad categories will help advertisers organize how we want to think about Voice trends and implications.
The Repeal of Net Neutrality Has Already Set The Internet On Fire. Will You Be Burnt?
If you’ve turned on the news sometime in the last six months, you’ve probably heard someone either laud or bemoan the repeal of Net Neutrality. It’s the hot-button issue that’s set the internet on fire over the last year; but how much of the fuss is truly warranted?
Facebook NewsFeed Changes. Again.
Tailwind has put together a point of view all around the Facebook newsfeed story. Read about some of our best practices to get ahead of these algorithm changes. Read our take on this news story what it could mean for brands on social. We would love to chat about this and how this could affect your company's presence on social.
Is location tracking data making marketers lose sight of our ethics?
Location tracking data is getting creepy, and marketers can’t brush it off.
For marketers, understanding consumer behavior can be incredibly frustrating. How can we prove the impact of online advertising when an entire world exists outside of our computer screens? Transactions don’t just take place via online shopping carts - real-world conversions represent a large, and very difficult to attribute, a segment of conversions. It’s easy to feel like the impact of digital marketing isn’t being recognized when the data never seems to stretch far enough.
Choosing the Best Social Network to Reach your Target Audience
You’ve decided to take your business or client into the paid social media space, great decision! You’ve built a decent organic following and now you want to take the next step and put some budget behind social promotions. But where do you start? More importantly, which social media platform is best for reaching my audience?
Don’t Waste Your Time On Irrelevant Audiences! (Use Similar Audiences for Search Instead)
Expanding your paid search reach to new, qualified audiences doesn’t have to be a challenge anymore. Google’s Similar Audiences for Search is now out of beta and takes the guesswork out of developing the perfect audience pool by targeting individuals that are similar to those in your remarketing lists. Gain deeper insights into Similar Audiences for Search and why you should be leveraging it.
It doesn’t matter how much advertising money you spend if no one is watching!
Plain exposure of your ads isn't enough anymore. TV advertising is starting to fail, but over the top video advertising, like YouTube, can. Tailwind shows you their top three best practices for creating attention captivating ads. Be the advertising exception so your consumers do not just reach for the popcorn and tune out.
Our Take On Brand Safety
Did you hear that? Listen closely … That sound you hear is another brand dropping out of YouTube due to brand safety concerns.
What have you decided as a brand? If you are on the fence, we are here to give you our take. And if you’ve already left YouTube, here’s another perspective to consider.