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Case Study: Tailwind Delivers 113% Higher Conversion Rate for PGi

Effective Management and Account Organization Delivers a Big Return

For over 20 years, PGi has given people the tools to meet, collaborate and innovate. For them, it's not just about the technology, it's about making it easy for people to work together from anywhere in the world with easy-to-use tools they can count on.

PGi charged Tailwind with the task of coming up with a way to more effectively manage digital and paid search campaigns for multiple products to individual budgets and sales goals with the ability to easily see performance and optimization opportunities across all products.

Results & Metrics

The Tailwind team developed a plan to restructure 9 separate AdWords and Bing product accounts into two accounts (one account on each engine). Consolidating the campaigns allows Tailwind to efficiently manage the portfolio of campaigns to individual budgets with the ability to see performance across products in one account and make optimizations in bulk. Tailwind also used the opportunity to refresh creative, expand keywords, and ensure the campaigns are best set up to meet PGi's aggressive sales goals.

Tailwind delivered the following results across paid search campaigns in the first two months.
100x100 Demo Image

Lower CPA

Higher Conversion Rate

113% Higher Conversion Rate

9 Separate Accounts

Separate Accounts Managed

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